Synthetic population

Where there is no data, we create it

When the world wants to know public opinion, it runs a survey. Draw a sample, make the calls, ask once and stop. It is expensive, slow, and you cannot ask again.

Alea Capta does not survey opinion. We build the population that holds the opinion, and ask it directly.

Using Statistics Korea data, we build a virtual electorate that reproduces the real population distribution. Each person is given hundreds of attributes — age, gender, income, occupation, housing, political leaning and more — reproduced precisely down to the administrative-dong level. Because it is a population shaped from statistics rather than real people, it is free of personal-data issues.

You can ask this population as many times as you like. Changing the conditions, again and again. When turnout shifts, when a new issue breaks, when a late rally happens, we ask again each time. It is not a one-off survey but a living panel that runs all the time.

This is why we don’t stop when internal data is unavailable, or when the data does not exist anywhere. We create the population we need.